FIT_pitch rebrand calling out diverse offering to DIY creators

BlackRock_brand content strategy/development and creative

blackrock-1

USA Today_Taking a stand on free press by giving it to the people

Jolly Rancher_bringing a brand to life for tech-savvy, diverse tweens

Sprite_non-traditional ways to build Miles Thirst a presence online

Cigna_leading a social team to work smoothly & be brave

Dutch Masters_recognize truths about audience and use staying true to brand

Power of Paws_using humor & arresting visuals for therapeutic pets

/PowerofPaws_long

Ogilvy_bold language and actions taken to liven up a deadly silent floor

Starbucks_custom tone & visuals to reach college target

Chicco_treating a big launch & small budget with brand truths and tech

Acuvue_unique & compelling content strategy & native social

Nikon_pushing technology to create a distinct brand message

/Nikon_long

IBM_electrifying new channels to say NO to buzzwords & empty jargon

Collabs_small pieces of projects that involved great collaboration